In Transform Your Organization, Dr. John Kotter walks you through The 8-Step Process for Leading Change. He provides you with strategies and tips to help you avoid potential change problems. The program is designed so you can use it as a reference tool and as a personal resource to help you succeed in your next change effort. 30 years of research by Dr. John Kotter, the world's foremost leadership guru, has proven that 70% of all major change efforts in organizations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through. However, by following The 8-Step Process for Leading Change outlined by Dr. Kotter, organizations can avoid failure and become adept at change. This DVD will walk you through the necessary steps to succeed in any change effort: Establishing a Sense of Urgency Creating the Guiding Coalition Developing a Change Vision Communicating the Vision for Buy-In Empowering Broad-Based Action Generating Short-Term Wins Never Letting Up Incorporating Changes into the Culture Key Learning Points: Identify what change is needed and how to drive successful transformation Recognize the pitfalls along the way to achieving your long-term goals Learn how The 8-Step Process for Leading Change can help you